Storytelling – How Stories Revolutionize Our Digital Presence

2 Comments February 17, 2019 Manu Mathur

Creating a positive online reputation in today’s cut-throat competition isn’t a cakewalk. With the digitization expanding, you must think of ways to stay connected with your audience. You might ask – What is the best way to build a connection? The answer lies in one simple word – Storytelling.

Storytelling is not just an Art, but a Science. A science that can make or break an article or a conversation quite easily. Other than entertaining the kids, even the organizations have started using stories to expand their business globally. So, if you represent an organization, check out these simple hacks to connect with your potential customers:

5 SEO Strategies to Implement On Your Website in 2019

Leave a comment January 24, 2019 Manu Mathur

This is the era of the Internet. Everything we do has a digitalized angle to it based simply on the CONTENT we read on Google. Our every research (done in the form of queries) on Google leads to a set of webpage results. In present times, it’s all about CONTENT and how you PRESENT it in front of your target audience. Make your content easily searchable while answering your target audience queries in a well-defined manner on your website/blog. Your consistent efforts will help you create a positive online reputation in this tech-savvy world. But, the question arises: how to reach your target audience? How to make your content easily searchable for your target audience? Read this post to learn about Best 5 SEO strategies you must implement on your website/blog in 2019. The right SEO implementation matters as it will keep you ahead of your competitors and will also help you reach out to your target audience quickly and simultaneously boost your traffic.

Top 10 SEO Tips and Tricks To Help the Newbies

2 Comments June 22, 2018 Manu Mathur

Search Engine Optimization (SEO) is one of the most important elements for sustaining an online presence. No business can thrive without a proper SEO and content strategy. Experts across the globe implement various techniques to enhance their brand value over the internet. In this blog post, we bring 10 different SEO tips and tricks for the upcoming enthusiasts looking forward to learning SEO basics.

Even though experts often use various methods to achieve good rankings, but no SEO strategy works forever. So, check out my latest post covering 5 Best SEO Strategies for 2019 that you can implement on your site to achieve a better rank on SERPs. Google is constantly upgrading its algorithms and hence becoming smart in identifying how valuable a given content piece is for its users. If you are an SEO expert, it becomes vital for you to keep your knowledge updated because Search Engine Optimization rules keep changing every now-and-then.

The thumb rule to become an SEO expert is simple:

Keep Practicing, Keep Implementing, Keep Learning

There are various factors that influence your SEO rankings like:

The right amount of effort you put in
Proper timing w.r.t how consistent you are in publishing your blog posts
Creating a great marketing strategy to keep your users engaged
Curation of top-notch content as CONTENT is KING

How To Leverage SEO tips and tricks to Optimize Content?

You might wonder why almost every business strives hard to create their presence online? It’s because having a positive online reputation matters to them for achieving good rankings and engage with their customers in a better way. So, follow the tips listed in the infographic below to curate the best content and reach out to your customers. Experts often use these SEO tips to leverage the best search engines and achieve better rankings in SERPs.

infographic-listing-basic-seo-tips-&-tricks-to-optimize-content

Search Engine Optimization depends primarily on two factors: positioning of links and how Google lists the links in its database. Additionally, even the right keywords can make a big difference in the overall ranking of a website.

Tip: 4 Primary factors responsible for SEO rankings

The right balance of all these 4 parameters and other relevant SEO tips does impact your rankings. All one needs to focus on is Quality content and right brand marketing on a consistent basis to achieve great and optimal results.

If you too are an SEO Expert and prefer using a particular strategy, do let us know about it in the comments section below.

Infographic Source: SocialMediaToday

Drip Marketing : An AIO Guide

2 Comments April 30, 2018 Manu Mathur

Drip Marketing is an age old concept, but people still are unaware of it and about its working methodology. Can’t blame you, as at times, even I find myself struggling with this concept. So, to ease out all the confusion, I did some research and summarized all the possible information in this AIO Guide on Drip Marketing.

I have sub-divided my complete blog post into different sections which you can easily understand through the infographic below. Just follow the infographic and it would be easier for you to grab the sense of what’s written beneath it.

drip-marketing-infographic

Seen the infographic, let’s begin our understanding phase for each aspect one at a time. Once you finish don’t forget bookmarking the post for later reference.

What is Drip Marketing?

You would come across different definitions while researching on the Internet. Lets’ take a look at some of the most simplest ones:

It is a strategy which experts make use of to communicate with their users over time. The most commonly used form to achieve this is by using regular emails

It is the process of automatically dripping relevant information to its users usually in form of emails over a period of time. It works either on the basis of how user response is or as per predefined time interval

In concise, Drip Campaigns are beneficial when you want to give your users a pinch of right information at the right time. Its all automated and works on the basis of how users respond. Another factor that drives these drip campaigns are the timelines you give while creating them for the first time.

Drip Marketing is like an umbrella beneath which lies several marketing techniques. But, the interesting part is that goal of every marketing strategy remains the same – keep user engaged on the website for longer duration. It ain’t easy, but if won’t give it a shot, you would never know the outcome.

Benefits of Drip Campaigns

There are many who are already using manual e-mailers for their website or business and are gaining success in it. However, a large chunk of folks are still new to this concept and they do question themselves- Are these campaigns really useful? Walk through this list of benefits these campaign provide and you will never doubt these campaigns ever:

Be Relevant

Relevancy plays a major role in making a Drip Campaign successful. The right information received at the right time can do wonders on the progress of your website or business. It also allows the user to check out some other interesting information that he/she might have overlooked otherwise. The content users see also depend on how they interact with your website, so, be smart in judging yet be cautious.

Growing of Leads

This is another benefit of Drip campaigns. It is very important to understand the behavior user keeps while interacting with your website. If its a new visitor, it becomes more important to convert the incoming visitor into a lead. The best way to convert the new visitor into a lead is to keep them hooked up in some form. If you capture their attention right in the beginning, you can be rest assured of their return real soon.

Smart Automation

Yes, this is important. Since, Drip Campaigns are all about automatic processing, so it is important to make sure the process runs smoothly. Another benefit that comes with automation is efficient resource allocation. All resources not in use are freed all by itself saving time and energy. You are able to focus more on closing the deals rather than trying to recall information about each lead and where they stand.

Types of Drip Marketing

There are different forms of email-campaigns (refer the infographic above) each with its own agenda . Keep reading to know about each type of marketing campaign and what all it deals with on a general basis:

Top-of Mind Drips

The name might confuse you a bit, but in reality it simply engages your lead in a way that during the entire conversion process they are constantly thinking just about how the sales process of your organization works.

Educational Drips

It’s also called as ‘lead-nurturing email campaign’ as it helps leads in obtaining the information they seek for easy conversion. Using these drips, the leads can not only find your products easily, but purchasing them becomes easier too.

Re-engagement Drips

The Re-engagement drips strive hard to bring back the trust of the end-users who have lost interest in the organization. Its used by marketers to re-engage customers who haven’t interacted in any form over a considerable period of time. The pictorial representation gives an insight on how re-engagement drips work:

Drip Marketing en-engagement basic working

re-engagement-marketing

Promotional Drips

There was a time when we as human beings used to avoid all kinds of promotional emailers, messages etc considering them fake. Isn’t it? But over the years, these have come out as a great tool for promoting the products in the right sense. These marketing campaigns enable the end-users to make use and convert incentives such as coupon codes and other additional discounts with ease.

Competitive Drips

Each one of us know the story of rabbit and a tortoise where in the tortoise wins at the end. The story gave rise to a famous saying – Slow and steady wins the race. But with the constant digitization, the quicker you are, the better it is for you. These campaigns makes use of the same principle and convinces your end-user to switch over to your products and services.

Examples of Drip Campaigns

There are several ways to make Drip marketing campaigns work properly, but the basic principle remains the same i.e., – Read it, Understand it and Apply it. You can take the help of example (given in infographic above) or can also check out these top performing drip campaign strategies and apply the technique to get the desired results in your organization.

Practice Style Matters

There are myriad forms and ways to practice drip marketing concept, yet many organization’s makes this concept operational by following the below mentioned practices:

Targeted Campaigns

To ensure the right people engage to your product, you must target them well. You can categorize your product into several parts based on the user segmentation and then personalize each with a particular message. The more you dive into segmentation, the better it is for you and your product.

Audience Matters

We as human beings are always fascinated by visual appearance of anything and everything. So, ensure that the overall interface and design is user-friendly. The audience should be able to easily express their view-points and preferences. You can give them the right to choose the frequency of mails alongside the type of content they would prefer reading and when.

Test and Repeat Forever

One aspect that makes a product successful from others is testing. You must measure every single aspect of your campaign time and again on several parameters to achieve the best results. The more frequently you measure, the lower would be your bounce ratio. The campaigns should be effective and must be upgraded with time incorporating the latest changes.

Utilize Marketing tools Effectively

The last of the lot is effective utilization of the marketing tools. With the advancement of technology, the latest marketing tools are all automated giving you a plethora of options to use at an instant. Be it segmentation or connecting social media, everything happens within seconds making the usage of drip marketing campaigns easier and quicker.

Concluding this post, I would just say: If you own a business and are successfully running Drip campaigns, do share with us your business tips via the comments section below. Your experience might come useful to many readers out there.

Bounce Rate – All You Should Know

Leave a comment April 30, 2018 Manu Mathur

Hey folks, this post on Bounce Rate is just in succession to my last post on 5 ways to make a blog successful. Today, wherever you look, you would find almost everybody trying to scribble something. People write blogs today to give their overflowing minds a rest. But, can everybody who writes become a renowned blogger in a day? Perhaps NOT. It seems unlikely because writing requires practice and consistent efforts. You need to be patient before you sit down to write something. You would find endless online tutorials that answer how to be a successful blogger, but can you really learn the tactics just by watching a few videos? No, you need to write every day as the authenticity of all such videos or weblinks is always questionable.

Blogging, as a matter of fact, is a vast domain with several sub-sections to deal in. The most crucial and dreadful aspect being the hubbub around Google Analytics. This post covers an important aspect of Google Analytics termed as Bounce Rate and its importance in the world of Blogging. You must understand it completely and the technical jargon associated with it, before stepping onto the writing journey.

What is Bounce Rate?

The term Bounce Rate often confuses people for no apparent reason. To understand the complexity of the term, you can refer to the simplest definition given below:

The percentage of single-page visits (i.e visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing page) aren’t relevant to your visitors.

Bounce Rate Equation

Knowing just the definition isn’t enough. If you wish to be a great writer, understand the basics behind how to calculate Bounce Rate? You can calculate the Bounce Rate for your website/blog by simply following the given equation:

bounce-rate-mathematical-equation

However, one thought that passes every webmaster’s mind is – What if I get no traffic on my website/blog? The thought scares them to the core, but the secret is that with few simple checks you can easily grab the attention of your incoming visitors. Let us first take a peek at the factors which force your incoming visitor to bounce back from your website:

If the visitor clicks on a link to a particular page on the website via some other unknown web-page
If the visitors type wrong or a New URL
A poor Content quality or too much-unwanted advertisements
Unknowingly clicking the BACK button on the website/blog
Session Timeout

These are just a few major reasons that make a visitor bounce back. So, ensure your blog/website are free of these trivial issues.

By far, you have made yourself familiar with the basic definition of Bounce Rate and how to calculate Bounce Rate. So, let us move onto the next segment which holds major importance and you must keep it in mind before you make your website/blog go live on the INTERNET.

Factors Affecting Bounce Rate

Before I explain you this topic, let us do a simple exercise. Take your smartphone/laptop/tablet and open Google homepage on it. Once you are on the homepage, just type in:

Major Factors affecting Bounce Rate of a Website

As soon as you hit the ENTER key on your keyboard, Google (the father of search engine) presents you a long list of search results pages (SERPs). If you do not understand the basis of how Google found these SERPs, you won’t be able to decide on which web-link to pick out of the lot and which one to discard. Every other web-link provides you with a different information, but as a webmaster you must know the most common and widely accepted factors responsible for affecting the Bounce Rate. Let’s check out the factors again here:

Landing Page Design

The most common mistake done by beginners. When I began my blogging journey in 2015, even I committed it, but now after 3 long years I do understand the importance of landing pages. I made some notable changes in my landing page and I am glad the results were astounding. Landing Page is just another name for a page that you show to your incoming visitor. Hence it is important that your landing page is simple yet creative enough to keep your visitor for a longer duration on it. Check out this amazing beginners guide to Landing pages curated by Kissmetrics to get a better understanding on the landing pages.

Page Load Time

Google considers load time to be one of the most important factors. As per Google, the more time your web-pages take to load, the higher your Bounce Rate gets. So, it’s always better to keep the Page Load Time to a minimum to gain higher conversions. Search engine Google suggests ideal load-time to be below 1.5 seconds. If your webpage takes more time, better take help of these simple tips on how to reduce your website’s page speed suggested by HubSpot. It’s definitely time-consuming, but with consistent efforts, you would observe positive results.

Hyperlinks Matter

Recent updates from Wired (popular tech-portal) suggests that Google plans to kill URLs to cut down on the cyberfrauds happening around the globe. But, still, we cannot deny that hyperlinks play a big role in calculating Bounce Rate. Based on my personal experience, I would say – Legitimate hyperlinking (aka Link Building) is best if done correctly. However, one must exercise caution as there are few aspects one needs to keep in check.

Read this amazing Guide by MOZ on Link Building to understand how correct hyperlinking can benefit your website/blog. If you still find yourself confused, check out this other guide by MOZ highlighting5 reasons to link to other websites and you will gain more insight on the topic.

Take a better look at the infographic below as it highlights some notable factors (including the ones listed above) affecting Bounce Rate and tips to improve it easily:

methods-improving-bounce-rate

Covering all the factors is beyond the scope of this blog post. So, believe in the saying – Google is your best friend and research on the rest factors by yourself. Once you find yourself accustomed with all the relevant factors, proceed for the next segment.

How to Improve Bounce Rate

This happens to be the last, but the most important segment of this extensive blog post. Before you launch the website, you must adhere to a few basic principles leading to a high Bounce Rate. The below factors might look easy, but you can only succeed if you remain consistent.

Quality CONTENT is the Key

Taking the website Live should never be your goal as a webmaster. But you must work on keeping your visitors engaged with your content. Play with words without compromising on the quality. Using simple vocabulary is your best bet to success. Keep your content informative and don’t write anything just for the sake of writing. A while back, Quantity had a considerable impact on Bounce Rate, but now it’s more about the Quality of Content. Don’t forget to check the Forbes weblink to understand 10 major reasons why quality content matters.

Identify your Target Audience

Not just quality content, but even your target audience plays a big role. You must emphasize on using relevant keywords to attract your target audience and improve your overall engagement. Proper keyword research alongside a brief yet relevant meta-description helps in reaching out to the right audience on social media.
Check out the importance of meta-descriptions and implement the tactics on your website/blog accordingly. Proper implementation will not only improve your web traffic but will also help you attain a good rank in the SERPs.

Remove Annoying Advertisements and Pop-ups

Not every webmaster considers Advertisements to be responsible for the increase in Bounce Rate. But, the truth is Advertisements affect your user-experience considerably. Pop-ups are long forgotten, but Advertisements are still active. These unwanted Advertisements or pop-ups disrupt your visitor’s engagement with your website impacting your web traffic. So, if your pop-ups or advertisements have nothing constructive to share, better remove them for good.

Right Navigation

We love websites with proper navigation as one-click and we can redirect to the web page of our liking. So, do include proper navigation on your website/blog. Hyperlinks are another way of giving your visitors the liberty to move between webpages without leaving your website/blog. The more time a particular visitor spends on your website/blog, the better session time you achieve on your Google Analytics dashboard.

If your website/blog fails to answer user’s queries, or it if lacks proper navigation the user is bound to flip out. Too many back-outs would increase your website Bounce Rate considerably, so work on your navigation with utmost precision. Check out some easy hacks to keep your visitors engaged onto your website as suggested by popular website Entrepreneur.

Conclusion

There are several ways possible to improve your Bounce Rate. The right strategy can make all the difference for your website/blog. List your social media profile weblinks properly so that visitors can contact you directly. If they do find ways to follow you back, they would engage more with your website/blog. You can also check out Best 5 SEO strategies to implement in 2019 if you want to keep your website/blog updated with the latest trends.

If you have some queries or want to share your feedback with us feel free to comment below.

Image courtesy: Kissmetrics

4 C’s of Content Writing – A Must Read Guide

12 Comments April 25, 2018 Manu Mathur

“And what, you ask, does Content Writing teach us? First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right.”

How many times have you sat down with a pen and a blank sheet to complete something? A multiple times, isn’t it? But have you ever given a thought as to why that piece never worked out well? Let me explain it in simpler words. Content Writing as a profession is tricky because the whole purpose of writing a piece is to grab user’s attention and keep him/her engaged till the end. But how to do that you might ask? It’s much simpler than you think.

If you are a writer, you would automatically begin your writer’s journey. Just follow in the 4 C’s of Content Writing as specified in the blog post and with proper implementation, you surely would achieve optimum results. You must be wondering what are those 4C’s that I am talking about right from the start. Let’s dig a little deeper into it and understand each of these properly:

Clear/Clarity

This forms the base of every writing piece. No matter what it is, we must keep the language simple. Our job as writers is to ‘simplify the complexity’ not increase it. You can easily achieve ‘Clarity’ in every writing piece by taking note of the following pointers:

The piece must be written in Active voice
There should be no long sentences. The larger the sentence, the more is its complexity
The flow should be maintained throughout the piece

All in all, the content should be easily understood by the target audience. If it has a flow and it caters to the needs of target audience, you are bound to get positive results. But one question which many people fail to get answer for is: how to maintain the flow of writing piece? Follow the basic rule and rest all is good:

Begin with a short introduction that defines the purpose of writing that piece
Grab the users’ attention by telling how would the piece prove useful to them
Lastly, give an overview of all the key pointers you covered in your writing piece

Cs-content-writing

Concise

The more Concise you are, the better is your piece. In place of filling the content with meaningless words, ensure that you write to-the-point. As is said ‘the more ruthless you are with the DELETE key, the shiner is your content‘. Follow this 4-step strategy and keep your write-up short and simple:

Cut down extra words and redundant expressions that make no sense to your piece
Maintain a uniformity across each piece of your online content
Uniformity makes it easier for the readers to understand things in a better way
Avoid using technical jargons, if need be, do explain its meaning at the first usage itself
Every statement must have maximum of 20 words. While each paragraph should never be more than 4-5 lines

Completion

It is often told: If you start a task, ensure that you complete it too. The same rule applies in the field of Content Writing. If you have begun a piece, make sure you complete it within the stipulated time. Also, it is important that it encompasses all the requisite details a user/reader might require. For instance: if you are writing a step-guide, make sure you adhere to the following pointers:

Write each step carefully and properly. The information should be complete on all aspects
You can take help of creative examples, or different roles to explain a particular point

In a nutshell, the more elaborate you get, the better experience your readers would get. More than experience, it would be the connection, users will have with your blog/website that matters.

Correctness

Its one of the most important C’s in the field of Content Writing. No matter which profession you belong, following and having right knowledge of rules of grammar is a must. One must follow the rules of grammar, punctuation properly and must also avoid typo’s. Mistake in any of the areas can easily confuse your reader and subsequently can also impact your authenticity.

There are endless web-links and online guides to teach you the right rules of vocabulary. But if need be, you can also keep a small dictionary or a thesaurus to assist you without relying completely on your gadget. You must use your commonsense, and should never rely solely on the online spellcheckers to proofread the content. Now before you ask, how to improve the proofreading skills, just follow the web-link and then you can thank me later for this guide.

Conclusion

Writing is a constant process and playing with words is an Art. So, if you wish to be a great writer, be consistent in your practice. Regular writing will not only improve your vocabulary, but will also make your statement formation skills better. Check out this important guide on enhacing your writing skills and start your practice now. Also, before I conclude this blog post, here’s the final tip from my side:

The more you write, the better you become. Have the power within you to JUST BEGIN .

So, write more and inspire more people in your vicinity to make this world full of amazing writers.

P.S. Want to share your writing experience or some basic tips with us, feel free to comment below…

How to Improve Your Proofreading Skills

18 Comments April 6, 2018 Manu Mathur

Quite recently, I shared some tips on how to become a good writer. That post did receive some good share of response across all my social media posts. A writer apart from knowing the tactics of writing must be good at Proofreading. Before taking a leap into what is the basic process of Proofreading, let’s first understand the basic meaning of the term.

Proofreading as a whole involves checking grammatical errors, punctuation errors or typos. It can take on some extensive editing too depending upon the situation and the need of the hour. To make Proofreading process easier, proofreader’s make use of some notations like – colorful ink, brackets, default symbols etc.

Usually, people are confused between the terms ‘Editing’ and ‘Proofreading’. They often ask What is the difference between Editing and Proofreading? Understanding the same confusion, let’s just take a quick glance on the image below listing down the basic difference between the two terms:

editing- versus proofreading-basic-difference

Even Rushang Shah states:

Writing and Editing is Art. Proofreading is Science.

Right Way to Start Proofreading

Now, this question has and still does confuse a lot of budding writers. If you too find yourself confused on what is the right way to proofread, hold your chin up and take a quick look at some easy-to-understand tips:

Print and Read

This looks a costly affair, but comes handy when you have a lengthy post/article to scan through. If you too come across anything of this sort, print out the document and make the proofreading process easier. Marking the errors out using a pen/pencil would also help you decide quickly if your document is ready to publish or you need to devote more time to it.

Tip: Read your document line-by-line 2-3 times at least and mark the errors using a bright colored pen/marker (Blue / Black) to reduce the error probability to the minimal.

Read Out Loud

If printing the document and editing is not your forte do nothing, but just read out loud the document. Your vocal cords might suffer if the document is too lengthy, but it will be worth it. You will be able to catch the mistakes faster even if it includes just a faulty verb ending to any word that got missing.

Tip: The manner of reading should vary depending upon the content type that has to be dealt with. Let’s suppose if the text in context has a dialogue then it’s vital to attach different personalities to the characters to make it sound more effective.

Using Spell Checkers

Whoever designed online spell-checker must be getting blessings from all the writers across the globe. Spell checkers are a savior, a must-know tool for proofreader’s as it allows them to easily catch and edit repetition of words, phrases etc.

You are able to rectify petty errors which your eyes might fail to perceive. However, as every coin has a flip-side , ensure you don’t rely on these tools for everything. Your commonsense is the best tool you can trust on while reviewing a piece. These tools are just an alternative to make our task a little easier and they often fail to understand the context like a normal human being.

Example: They block words like “infinitesimal” or “compartmentalization” whenever a typo occurs, but contrary they also often allow such mistake like this to go through.

Tip: You can also take a look at the top 5 online tools that you as a proofreader can make use of to generate an error-free copy.

Before Proofreading, Improvise

Another factor that impacts the overall proofreading process is the formatting of the piece. Take a quick peek at these basic rules to improve the look and feel of your content piece irrespective if its a blog/article/newsletter or anything else:

Short Paragraphs: Break down the content into multiple paragraphs wherein each paragraph is of just 3-4 lines. It enhances readability and lets you proofread the piece quick and easy
Font Size or Typeface: This looks a small change, but makes a big difference. Depending on your convenience, choose a particular font size and a typeface. Besides, if you feel confused with the typeface, you can simply prefer Zoom feature and use it
The split of Columns: Another simple strategy which you can follow is splitting the text into two columns. All those who use Microsoft Word must be knowing how to do that. However, for those who don’t, here’s the step-by-step instructions:
- Open MS Word on your system
- Ensure you can see a ruler across the document boundary. If not, press ALT + W keys together followed by R ; OR you can also follow the long route as (View >> check mark the Ruler checkbox
- Once you see a ruler, again click on Page Layout tab from the main menu bar
- Under the sub-menu, choose Two as your option
- Ruler divides into 2 sections indicating that Word document now supports a two-column layout

ms-word-ruler-displaying-two-column-layout

Self Made Checklist

This is a DIY (Do-It-Yourself) task. No online tool can help you here. All you have to do is: prepare a checklist writing down your repetitive mistakes. Once you have a list of mistakes, you can chalk them out in all your document pieces. Consistent approach towards checklist concept will help you quickly rectify your mistakes without relying on any tool or person.

Verdict

The process of proofreading ain’t easy as it enfolds a range of minor yet important tasks. You need to put in a lot of effort, consistent practice and hard work to become a good proofreader. Follow the above said practices on a daily basis and I am sure you will be able to grasp the art of proofreading much faster.

Now if someone asks you: what is the basic process of Proofreading, refer them to this guide and I am sure they will thank you later.

Tip: If you want to be a proofread like a pro, checkout this amazing list of 6 ways to better proofread an article

If you are aware of any other proofreading technique which I haven’t mentioned, feel free to share it with us in the comments section below.

Your feedback and comments are as always welcome.

5 Tips To Make Your Blog Successful : A Must Read

12 Comments April 5, 2018 Manu Mathur

Most people nowadays are keen on entering the blogosphere. But after a few days of struggle, most of them leave this space as soon as possible. They fail to get the attention and fail to earn money. Some even fail to make their blog a success. They often search for queries related to How to Make Blog Successful on Google and other search engines.

Nonetheless, they can’t be blamed because having a successful blog is a dream of every blogger. But, that success can’t be achieved overnight and everyone should know that. Also, making your blog successful is not an easy job. But, if you work hard and learn new stuff daily and adapt them as well, I assure you a big success, my friend.

A blogger should always learn from their mistakes and implement practical means on the blog. This is the best way to make blog successful across all domains. So, here are some tips for you that I learnt and is still learning while pursuing blogging as a rightful career option:

Take Advantage of Social Media

Today, everyone likes to engage them on social media. Therefore, this is the largest bay of traffic for your blog. Try to engage with the readers of your blog by sharing content on social media websites like Facebook, Instagram, Twitter etc. Also, network with other bloggers around the globe through different groups, pages or by studying the market and understand your customers need. All these factors will not only help you on a wider scale by network with influential people, but will help you make blog successful.

Make sure your blog has most of the sharing buttons (including Facebook, Twitter, LinkedIn, Reddit, Google+ etc.) so that your readers are able to share your content on the tap of a button easily among their network. Just set up your blog with social media buttons and see the difference. It’s a one-time investment for the lifetime. Help your blog to get a social signal and give a boost for success.

Make your content SEO-friendly

SEO is the key to a successful blog. I always thought SEO is too technical and I can’t figure it out properly. I ignored it for a long time just because of that one thought. This was the biggest mistake I did, however fact is on-page SEO is very simple. Want to learn the art of on-page SEO? Follow the link and learn directly from experts. Once you learn it, start applying the basics as per your requirements and see the results yourself.

Other than interlinking content, usage of sub-headings, using ALT tag in images, another factor that holds importance is the art of proofreading. If you are a newbie and wish to improve your proofreading skills, head over to the link and make a step towards success with your blog.

Write Articles that never get Old

Most of us are comfortable with news based article. When we target news-based posts/articles, they are relevant only for a single day losing their importance as time flies. However, Google research indicates users are more accustomed to blog posts targeting ‘How-to’ guides and find them more informative. So, understand the importance of pillar articles and use them in marketing your blog wisely.

Give Something for Free to Download

Everyone loves free stuff and it definitely grabs customer’s attention. Including a freebie has its own perks like:

Garner subscribers retaining the older ones
Building e-mail lists
Building trust and gaining readership

All these parameters make your blog successful. Just make sure your content is worth enough for downloading. Ensure your content is of good quality and updated so as to maintain constant flow and boost traffic.

Customize your Blog with Unique Design

The first impressions matter so is your page design. Visitors would instantly bounce back from your homepage if you have a crappy design. To retain incoming visitors, ensure your website theme is both unique and interesting.

Conclusion

To make your blog successful, you have to work hard. The right marketing of your blog makes a difference. Their are different means to market your blog like: off-page tactics like blog commenting, Guest blogging etc. Another approach is to invest money in paid advertisement or buying premium plugins to enable premium features. Also, ensure you have a good online presence as its equally important. Know the right ways to maintain positive online reputation and work on them consistently.

You can also read additional 14 ways to make your blog get real attention. I am sure implementing all these tips would surely help you in the longer run and reach out to bigger audience soon.

Keep Writing, Keep Inspiring 🙂