Drip Marketing-functionality-working

Drip Marketing : An AIO Guide

Drip Marketing is an age old concept, but people still are unaware of it and about its working methodology. Can’t blame you, as at times, even I find myself struggling with this concept. So, to ease out all the confusion, I did some research and summarized all the possible information in this AIO Guide on Drip Marketing.

I have sub-divided my complete blog post into different sections which you can easily understand through the infographic below. Just follow the infographic and it would be easier for you to grab the sense of what’s written beneath it.

Drip Marketing Basics

drip-marketing-infographic

Seen the infographic, let’s begin our understanding phase for each aspect one at a time. Once you finish don’t forget bookmarking the post for later reference.

What is Drip Marketing?

You would come across different definitions while researching on the Internet. Lets’ take a look at some of the most simplest ones:

It is a strategy which experts make use of to communicate with their users over time. The most commonly used form to achieve this is by using regular emails

It is the process of automatically dripping relevant information to its users usually in form of emails over a period of time. It works either on the basis of how user response is or as per predefined time interval

In concise, Drip Campaigns are beneficial when you want to give your users a pinch of right information at the right time. Its all automated and works on the basis of how users respond. Another factor that drives these drip campaigns are the timelines you give while creating them for the first time.

Drip Marketing is like an umbrella beneath which lies several marketing techniques. But, the interesting part is that goal of every marketing strategy remains the same – keep user engaged on the website for longer duration. It ain’t easy, but if won’t give it a shot, you would never know the outcome.

Benefits of Drip Campaigns

There are many who are already using manual e-mailers for their website or business and are gaining success in it. However, a large chunk of folks are still new to this concept and they do question themselves- Are these campaigns really useful? Walk through this list of benefits these campaign provide and you will never doubt these campaigns ever:

  • Be Relevant

Relevancy plays a major role in making a Drip Campaign successful. The right information received at the right time can do wonders on the progress of your website or business. It also allows the user to check out some other interesting information that he/she might have overlooked otherwise. The content users see also depend on how they interact with your website, so, be smart in judging yet be cautious.

  • Growing of Leads

This is another benefit of Drip campaigns. It is very important to understand the behavior user keeps while interacting with your website. If its a new visitor, it becomes more important to convert the incoming visitor into a lead. The best way to convert the new visitor into a lead is to keep them hooked up in some form. If you capture their attention right in the beginning, you can be rest assured of their return real soon.

  • Smart Automation

Yes, this is important. Since, Drip Campaigns are all about automatic processing, so it is important to make sure the process runs smoothly. Another benefit that comes with automation is efficient resource allocation. All resources not in use are freed all by itself saving time and energy. You are able to focus more on closing the deals rather than trying to recall information about each lead and where they stand.

Types of Drip Marketing

There are different forms of email-campaigns (refer the infographic above) each with its own agenda . Keep reading to know about each type of marketing campaign and what all it deals with on a general basis:

Top-of Mind Drips

The name might confuse you a bit, but in reality it simply engages your lead in a way that during the entire conversion process they are constantly thinking just about how the sales process of your organization works.

Educational Drips

It’s also called as ‘lead-nurturing email campaign’ as it helps leads in obtaining the information they seek for easy conversion. Using these drips, the leads can not only find your products easily, but purchasing them becomes easier too.

Re-engagement Drips

The Re-engagement drips strive hard to bring back the trust of the end-users who have lost interest in the organization. Its used by marketers to re-engage customers who haven’t interacted in any form over a considerable period of time. The pictorial representation gives an insight on how re-engagement drips work:

Drip Marketing en-engagement basic working

re-engagement-marketing

Promotional Drips

There was a time when we as human beings used to avoid all kinds of promotional emailers, messages etc considering them fake. Isn’t it? But over the years, these have come out as a great tool for promoting the products in the right sense. These marketing campaigns enable the end-users to make use and convert incentives such as coupon codes and other additional discounts with ease.

Competitive Drips

Each one of us know the story of rabbit and a tortoise where in the tortoise wins at the end. The story gave rise to a famous saying – Slow and steady wins the race. But with the constant digitization, the quicker you are, the better it is for you. These campaigns makes use of the same principle and convinces your end-user to switch over to your products and services.

Examples of Drip Campaigns

There are several ways to make Drip marketing campaigns work properly, but the basic principle remains the same i.e., – Read it, Understand it and Apply it. You can take the help of example (given in infographic above) or can also check out these top performing drip campaign strategies and apply the technique to get the desired results in your organization.

Practice Style Matters

There are myriad forms and ways to practice drip marketing concept, yet many organization’s makes this concept operational by following the below mentioned practices:

  • Targeted Campaigns

To ensure the right people engage to your product, you must target them well. You can categorize your product into several parts based on the user segmentation and then personalize each with a particular message. The more you dive into segmentation, the better it is for you and your product.

  • Audience Matters

We as human beings are always fascinated by visual appearance of anything and everything. So, ensure that the overall interface and design is user-friendly. The audience should be able to easily express their view-points and preferences. You can give them the right to choose the frequency of mails alongside the type of content they would prefer reading and when.

  • Test and Repeat Forever

One aspect that makes a product successful from others is testing. You must measure every single aspect of your campaign time and again on several parameters to achieve the best results. The more frequently you measure, the lower would be your bounce ratio. The campaigns should be effective and must be upgraded with time incorporating the latest changes.

  • Utilize Marketing tools Effectively

The last of the lot is effective utilization of the marketing tools. With the advancement of technology, the latest marketing tools are all automated giving you a plethora of options to use at an instant. Be it segmentation or connecting social media, everything happens within seconds making the usage of drip marketing campaigns easier and quicker.

Concluding this post, I would just say: If you own a business and are successfully running Drip campaigns, do share with us your business tips via the comments section below. Your experience might come useful to many readers out there.

4-cs-content-writing

4 C’s of Content Writing – A Must Read Guide

“And what, you ask, does Content Writing teach us? First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right.”

How many times have you sat down with a pen and a blank sheet to complete something? A multiple times, isn’t it? But have you ever given a thought as to why that piece never worked out well? Let me explain it in simpler words. Content Writing as a profession is tricky because the whole purpose of writing a piece is to grab user’s attention and keep him/her engaged till the end. But how to do that you might ask? It’s much simpler than you think.

If you are a writer, you would automatically begin your writer’s journey. Just follow in the 4 C’s of Content Writing as specified in the blog post and with proper implementation, you surely would achieve optimum results. You must be wondering what are those 4C’s that I am talking about right from the start. Let’s dig a little deeper into it and understand each of these properly:

Clear/Clarity

This forms the base of every writing piece. No matter what it is, we must keep the language simple. Our job as writers is to ‘simplify the complexity’ not increase it. You can easily achieve ‘Clarity’ in every writing piece by taking note of the following pointers:

  • The piece must be written in Active voice
  • There should be no long sentences. The larger the sentence, the more is its complexity
  • The flow should be maintained throughout the piece

All in all, the content should be easily understood by the target audience. If it has a flow and it caters to the needs of target audience, you are bound to get positive results. But one question which many people fail to get answer for is: how to maintain the flow of writing piece? Follow the basic rule and rest all is good:

  • Begin with a short introduction that defines the purpose of writing that piece
  • Grab the users’ attention by telling how would the piece prove useful to them
  • Lastly, give an overview of all the key pointers you covered in your writing piece
major-Cs-Content-Writing

Cs-content-writing

Concise

The more Concise you are, the better is your piece. In place of filling the content with meaningless words, ensure that you write to-the-point. As is said ‘the more ruthless you are with the DELETE key, the shiner is your content‘. Follow this 4-step strategy and keep your write-up short and simple:

  • Cut down extra words and redundant expressions that make no sense to your piece
  • Maintain a uniformity across each piece of your online content
  • Uniformity makes it easier for the readers to understand things in a better way
  • Avoid using technical jargons, if need be, do explain its meaning at the first usage itself
  • Every statement must have maximum of 20 words. While each paragraph should never be more than 4-5 lines

Completion

It is often told: If you start a task, ensure that you complete it too. The same rule applies in  the field of Content Writing. If you have begun a piece, make sure you complete it within the stipulated time. Also, it is important that it encompasses all the requisite details a user/reader might require. For instance: if you are writing a step-guide, make sure you adhere to the following pointers:

  • Write each step carefully and properly. The information should be complete on all aspects
  • You can take help of creative examples, or different roles to explain a particular point

In a nutshell, the more elaborate you get, the better experience your readers would get. More than experience, it would be the connection, users will have with your blog/website that matters.

Correctness

Its one of the most important C’s in the field of Content Writing. No matter which profession you belong, following and having right knowledge of rules of grammar is a must. One must follow the rules of grammar, punctuation properly and must also avoid typo’s. Mistake in any of the areas can easily confuse your reader and subsequently can also impact your authenticity.

There are endless web-links and online guides to teach you the right rules of vocabulary. But if need be, you can also keep a small dictionary or a thesaurus to assist you without relying completely on your gadget. You must use your commonsense, and should never rely solely on the online spellcheckers to proofread the content. Now before you ask, how to improve the proofreading skills, just follow the web-link and then you can thank me later for this guide.

Conclusion

Writing is a constant process and playing with words is an Art. So, if you wish to be a great writer, be consistent in your practice. Regular writing will not only improve your vocabulary, but will also make your statement formation skills better. Check out this important guide on enhacing your writing skills and start your practice now. Also, before I conclude this blog post, here’s the final tip from my side:

The more you write, the better you become. Have the power within you to JUST BEGIN .

So, write more and inspire more people in your vicinity to make this world full of amazing writers.

P.S. Want to share your writing experience or some basic tips with us, feel free to comment below…