Dave owns a blog and pushes his team to churn out quality content daily. He works round-the-clock to ensure his blog stays ahead of its counterparts. However, his efforts never show him the results he anticipates. His blog rankings rarely improve and the blog posts hardly make to the top of the SERPs list. Can you correlate to this short story? Many of us feel proud when our business gets successful online, but how many of us can maintain it? Due to poor marketing and SEO techniques, we are often touched back to the ground. So, the question worth asking is: Why is SEO so important for your business to thrive online? Read along the blog post to understand the basics of why SEO rankings matter for your business and how best can you improve it?