Snapchat has always been concerned about its advertising business. With the latest Snap Accelerate update, one can say Snapchat in 2017 replicates Facebook as it was seen in 2012. However, it’s a known fact that the firm is imitating Facebook from quite a while over the years.
The latest add-on targets the same marketers which Facebook did to expand its mobile ad business. Snap Accelerate will enable mobile start-ups to advertise on Snapchat. One can take benefits in two ways:
Many believe Snapchat released Snap Accelerate to lower down the barrier to entry for advertisers. The company now allows the brands to automate their Snap Ads purchase by releasing an advertising API. Corporates can buy Snap Ads on their own and can use them to create vertical video ads using two self-serve tools offered by Snapchat.
By targeting startups, Snapchat allows them to expand their user base as well as business. The more the business grows, the more financially stable these start-ups will get. The stability will in turn allow them to purchase Snap Ads more easily. As the count of successful case studies improves, more companies will pitch in for purchasing Snap Ads.
As per the official developer page of Snapchat, the new program i.e. ,Snap Accelerate will target three startup types:
However, not every startup will benefit from Snap Accelerate program, there’s a unique catch for them. These startups must be interested in direct response advertising and should operate consumer-facing mobile apps. In simple language, Snap Ads will target only those organizations that helped Facebook conquer mobile ad market surpassing its concerns both in 2012 and 2013.
All marketers who qualify for Snap Accelerate program get a number of benefits like:
The marketers get benefits from Snap Accelerate program as per the features offered by it in the form of three different tiers. The categorization is based on the participating company’s size and stage of growth. Check out how the three tiers differ from each other:
Considering the perks offered to startups and other organisations, it can be said that Snap Accelerate has the potential to grow. Snapchat’s move to target upcoming startups is an excellent way to build long-term partnerships.